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The Wombats score first number one album

Wednesday 16 February 2022

The Wombats score first number one album

Fix Yourself, Not the World was released on 14 January and entered the UK album chart at number one a week later.

Formed in 2003, The Wombats are made up of Matthew 鈥楳urph鈥 Murphy (Music, 2006), Dan Haggis (Diploma of Popular Music and Sound Technology, 2003) and Tord 脴verland Knudsen (Music, 2006). They are managed by Management graduate Simon Bobbett (2005,) who they also met during their time here.

Fix Yourself, Not the World is the band鈥檚 fifth album. Simon Bobbett says securing their first number one felt momentous. 鈥淚t is such a massive milestone for the band and me. We weren鈥檛 sure how we would feel, but we definitely felt a huge sense of achievement 鈥 and I鈥檓 still buzzing now to be honest.鈥

The success of Fix Yourself, Not the World follows on from their number three album Beautiful People Will Ruin Your Life and their first UK arena shows in 2018. Simon thinks Murph鈥檚 songwriting is an important part of their continued growth. 鈥淗is songs and lyrics connect with a young audience, but also appeal to a wider, older audience. It means we鈥檝e been able to keep our original fans with us at the same time as appealing to new ones.

鈥淪potify also played a huge part in this growth, with our older music sitting on playlists that helped younger fans discover the band and their back catalogue.鈥

Writing sessions for Fix Yourself, Not the World started in 2019 and despite the pandemic they were able to continue in 2020. By the end of that summer, they were ready to start recording. But with the band based in three different countries (Murph in the US, Dan in the UK and Tord in Norway and then later London) they had to devise a new way of working, with daily Zoom meetings before recording their parts remotely.

The album was completed by February 2021. At that point the UK was back in lockdown with a date for the resumption of live performances uncertain. The band didn鈥檛 want to sit on the recordings, so they and Simon devised a campaign that used multiple digital platforms and social media. Simon explains. 鈥淲e started releasing the first music in May 2021 but decided intentionally to keep this low key and more of a taster for fans ahead of the first radio single in August.

鈥淲e used this time (between May and August) to get our younger fanbase engaged, while also working on new platforms we hadn鈥檛 used in the past, including Tik Tok and Discord.鈥

For Simon, a crucial aspect of the campaign was timing. 鈥淲e had to ensure we weren鈥檛 leaving ourselves huge gaps in between new releases, but we also didn't want the audience to feel fatigued by the time the album dropped nearly a year later.鈥

Following the success of Fix Yourself, Not the World (which was mixed by Sound Technology graduate Mike Crossey) the band are concentrating on live performances, and have another couple of firsts in their sights. Simon explains. 鈥淲e are excited for our first South American trip in March. It has been a market that has been building really nicely for the band in recent years, so I鈥檓 looking forward to seeing the audience reaction out there.

鈥淚 am also excited about the band鈥檚 first gig in the metaverse (a network of 3D virtual worlds focused on social connection) in April. They鈥檒l be the first band to play the Sandbox space, so it could be another monumental moment for the band.鈥